Oxford Business College
Theory and Research in Practice (THRICE)
The research department is excited to launch a new initiative called THRICE (Theory and Research in Practice), which aims to mutually benefit our students and local businesses whilst demonstrating the relevance of theory and research to actual business problems.
The College learning and teaching framework build on an innovative and applied approach to enhancing learning by integrating theoretically informed research into practice. The main purpose of THRICE is to provide local small and medium-sized businesses with solutions to their key problems (free-of-charge) and to embed theory and research into the problem-solving process. It takes a student-led approach, giving our students an opportunity to implement their learning by applying the latest theoretically-informed research to real-world business problems.
Small and medium-sized businesses face many challenges, particularly in these tough economic times. During the lockdown, non-essential businesses were either forced to entirely close their doors to the public or change their modus operandi. Reduced footfall continues to take a heavy toll on local shops and restaurants as the country recovers from the economic impact of the pandemic. Small businesses experience many other common problems, from increasing brand awareness to satisfying customers and recruiting the right people, but do not always have space in their budgets to hire business consultants.
As a socially responsible organisation, we also pride ourselves on giving back to our local communities, and we will offer this service at no additional cost to the businesses. THRICE will therefore not only provide our students with opportunities to apply theory and research to real business problems but will also enable the College to expand its reach to local businesses, helping them to improve their future success by addressing some major obstacles to growth.
We plan to focus on small and medium-sized businesses and start-ups located in the vicinity of our established campuses in Oxford and London as well as our new buildings in Coventry, Slough and Nottingham. Business owners will present their main problem or concern in the form of a short (one-minute) video. Students from OBC will then produce a well-thought-out business report as part of their coursework that identifies the root cause of the problem and provides research-informed solutions.
Stay tuned for further updates as we implement our new initiative across all our campuses!
Director of Research,
Dr Fayyaz Qureshi
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