We’re proud to have been named Edurank’s top UK College in social media performance for 5 consecutive months, from July to November 2020. The rankings are an important reminder that social media is a key component of business marketing.
Social media usage has grown exponentially in recent years. According to Statista, there were more than 2.86 billion social network users worldwide in 2017. This number rose to 3.6 billion in 2020, and is projected to grow to as much as 4.41 billion by 2025.
Marketing via social media isn’t just an important way of reaching out to a growing audience. It’s also a helpful way of adding value to your marketing message.
For many people, marketing messages are simply there to sell products or services. However, via social media, you can promote your business while offering useful insights and information to potential customers.
Social media also offers the opportunity for your business to connect with existing and potential clients on a personal level. They can ask you questions about your company, provide useful feedback to help improve your services, and social media users can form an important part of your ‘word of mouth’ reach.
Word of mouth marketing refers to when your customers promote your business to their friends, family, and in the case of social media, to their followers. They promote your business through positive feedback or recommendations.
One of the major benefits of social media marketing is that it’s free. Signing up to the main social media networks, including Twitter, Facebook, Instagram and LinkedIn, won’t cost you a penny. All you need to do is make sure you post relevant, interesting content that highlights the best of your business.
In 2021, if you’re thinking about how to improve your marketing, focus on social media. Connect directly with your target market, highlight the values of your business, and benefit from the wide reach offered by social media networks.