10 techniques to help you win the student council election
Most schools have student councils, where you can have a say in the way that your educational institution is run. To get a spot on the council, you need to be elected. If you want to run for student council, here are 10 techniques to help you succeed.
1) Understand why you want to run
Start by asking yourself what your motivation for running is? Very few students will succeed if the answer to this question is “I’m not sure”. You may want to have your voice heard on educational issues that matter to you, or perhaps you want to represent your fellow students and their views. Know why you’re running before you decide to run for student council.
2) Know what issues matter the most
In any election, it’s important to know what issues matter the most, both to you individually as well as to other students. Talk to your fellow students about their thoughts on a variety of issues – the course, the tutors, the learning experience and more. Find out what issues they care about, because these are the things you can help to change when on the student council.
3) Consider your target audience
When running a business, you’ll often need to create a profile of the type of person you hope will become your customer. The same concept is key in an election. Get to know what type of students will resonate most with your views, as these people will be your core voters.
4) Discuss the issues publicly
If you’ve found certain issues that resonate with you and your fellow students, discuss them in a public forum. If people don’t know what issues you want to act on, they won’t be able to understand why you’re the right candidate to represent their views. Speaking publicly can also help to educate others about your beliefs and policies.
5) Canvas fellow students
Canvassing is a form of political interaction where you speak directly with voters on a one to one basis. This could be asking for their views, explaining your views, or creating a dialogue to discuss important matters. Canvassing fellow students will help to add a personal touch to your campaign, and promote stronger engagement between you and those who can vote for you.
6) Come up with a marketing strategy
If you’re planning to run your own business, a marketing strategy is essential. The same applies to a student election. Promote your campaign in a way that appeals to your audience. Use slogans, logos and other marketing materials to encourage people to vote for you.
7) Use Social Media
Like a good business marketing plan, use social media to reach more of your fellow students. The more students who know what you stand for, and what you represent, the better your chances of getting their vote. Social media is widely used, and offers a chance for digital interactions, an essential component of a good campaign.
8) Hold events
Whether these events are online or in person, give opportunities for other students to hear from you directly about the issues that matter. Let students ask you questions – there will always be issues you might not have considered that others will think are important. Allowing others to have their say will give your campaign credibility, and events are a great way to improve voter engagement.
9) Put up posters and give out fliers
As with all marketing, awareness is essential. Put up posters around the school, give out fliers during the start and end of the school day, make yourself known.
10) Finally, enjoy the experience!
A happy candidate who looks like they enjoy what they’re doing is a good way to gain support. Show your enthusiasm for education, and for improving the learning experience for your fellow students. This enthusiasm will help to fuel your campaign.
The techniques you’ll need for a successful student council election are not that dissimilar to the techniques you’ll need to run a business. Mastering these techniques, and learning the skills of marketing, canvassing and communication will help you in business, as well as student council elections.